Rob lives and breathes loyalty and engagement innovation. In the UK he led loyalty innovation and digital transformation programs for American Express being deployed across 23 countries, and now leads American Express’ Consumer business in New Zealand. Rob has delivered a number of innovations in the loyalty and payments sector, including leading the team who launched Apple Pay first in Australia.  Loyalty and rewards is a constantly evolving domain - Rob’s passion lies in finding opportunities where technology, data and new channels converge to create great experiences and unique value propositions for consumers and businesses. 




Rob Bourne
Country Manager
American Express New Zealand